THE TRANSFORMING PURPOSE OF NEIGHBORHOOD TV ATHLETICS BROADCASTING

The Transforming Purpose of Neighborhood Tv Athletics Broadcasting

The Transforming Purpose of Neighborhood Tv Athletics Broadcasting

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If there is certainly been one particular immutable rule during American tv historical past, it's been regional information. Practically from the moment the station initially signed on air, they began carrying neighborhood information where athletics normally played A significant position. An absence of constant programming sources in these early several years led lots of stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an expert baseball match ("NBC Record", 2003). When developing neighborhood newscasts to match their viewers, these stations ordinarily included sports and climate. By way of example, in 1961 WKMG started off its to start with full-time information department in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The background of," 2003).

Sports activities have held a dominant placement in regional news broadcasting for many several years, but modern marketplace tendencies have named into concern this situation. Segmented audiences, shifting demographics, and declining information profitability have pressured the station to reexamine its neighborhood sports activities segment. “Sports is probably the previous regions of TV where people do matters how they generally have,” claims television govt Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv Information Director’s Association(“Switching channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Tv set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Difficulty for Local Tv set Sports activities

None of the is good news with the regional television athletics sector, which can be increasingly underneath scrutiny from station execs. Regardless of its common presence within regional newscasts, sports have prolonged been regarded as a "tuning" component. Based on a study from the Radio and tv Information Directors Basis, only 31% of viewers said they have been 'pretty interested' in athletics and 32% have been 'to some degree interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire within the weather conditions. "Sporting activities are very polarizing." explained tv news guide Brent Magid. “The bulk can take, depart, or despise” (Greppi, 2002).

Experiments have shown that Girls are considerably much less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. Based on station news director Jim Church, "Telling a story when not one person is listening is not really a great use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have diminished their allotted time. Depending upon the working day of your 7 days (weekends have more sports time), sports segments have historically obtained among 3 and five minutes of nearby news 스포츠중계 coverage. Given that number is all the way down to a few moment. In 2002, Pittsburgh's KDKA Slice enough time for athletics by just 3 plus a 50 percent minutes for three hours of news. Others in the industry have executed new strategies, which include sporting activities tales that concentration additional on men and women than scores or cater into a wider news viewers. "What we're wanting to do now is address sporting activities as news," states KDKA information director Al Blinke. “We wish to do one thing past sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in local athletics could be a mirrored image on the incredible upheaval taking place through broadcast news. If your sports activities sector is now not Risk-free, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) stated, “[All this] forces us to reexamine the [news] design.”

On a far more quick amount, alterations in the regional sports sector specifically impact Countless aspiring sportscasters. Stations which are cutting down their commitment to athletics are lowering their sporting activities workforce levels, which impacts The task sector. An additional information director reported, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one complete-time, one particular answerable for the news three days weekly, and it absolutely was a fight to stay there.”

Equally critical, variations in the way in which sports activities are offered are forcing athletics broadcasters to master new strategies. No more can sportscasters center on scoring. They have to create the presentation a lot more participating for regular enthusiasts. This is certainly also vital for journalism colleges across the country, which must document what stations want inside the sports activities sector and update their education curricula.

Will these improvements get the job done or persist? Sporting activities journalist Chuck Finder (2002) commented to the improve in KDKA, “Enable’s reserve remaining judgment right until September, in the event the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . You can find an mistake in clock management.”

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