THE SHIFTING PART OF LOCAL TV SPORTS BROADCASTING

The Shifting Part of Local Tv Sports Broadcasting

The Shifting Part of Local Tv Sports Broadcasting

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If there is been one immutable rule all over American television record, it's been community news. Practically from The instant the station initial signed on air, they started carrying area news the place sporting activities usually played A serious job. A lack of steady programming resources in these early yrs led many stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its to start with broadcast was an expert baseball recreation ("NBC Heritage", 2003). When acquiring local newscasts to fit their audience, these stations generally involved sports activities and climate. One example is, in 1961 WKMG begun its first full-time news department in Orlando. Newscasts consist of Frank Vaught's sports activities reviews ("The background of," 2003).

Sports activities have held a dominant place in neighborhood news broadcasting for a number of a long time, but latest market developments have known as into issue this place. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its area athletics section. “Sports activities is probably the previous regions of TV where people today do matters how they constantly have,” states television govt Elliott Wiser. “(Nowadays) a fresh method is necessary” (Deggans, 2000).

Challenge for Regional TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Job for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television Information Director’s Association(“Changing channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television set 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 4~five개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Trouble for Regional TV Sporting activities

None of this is Great news to the local tv sports sector, and that is more and more less than scrutiny from station execs. In spite of its traditional presence in just regional newscasts, sports have prolonged been considered a "tuning" issue. According to a survey via the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% ended up 'somewhat intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire inside the weather conditions. "Sports are incredibly polarizing." claimed tv news expert Brent Magid. “The bulk can settle for, go away, or despise” (Greppi, 2002).

Scientific studies have demonstrated that Women of all ages are far significantly less keen on sporting activities than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early 스포츠중계 night newscasts. In keeping with station information director Jim Church, "Telling a Tale when not a soul is listening isn't an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the Activity, while some have lessened their allotted time. According to the day with the week (weekends have additional sporting activities time), sporting activities segments have traditionally received in between three and five minutes of local news protection. Given that selection is all the way down to a few moment. In 2002, Pittsburgh's KDKA Minimize time for sports activities by just three along with a fifty percent minutes for three several hours of stories. Some others from the marketplace have carried out new ways, for example sports activities stories that aim extra on persons than scores or cater into a wider news viewers. "What we're attempting to do now could be take care of sports activities as news," suggests KDKA information director Al Blinke. “We want to do something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 TV 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Variations in regional sports may very well be a reflection from the large upheaval happening throughout broadcast information. When the sporting activities sector is not safe, How about other information aspects? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a more immediate degree, changes while in the local athletics sector straight have an impact on A large number of aspiring sportscasters. Stations which have been decreasing their determination to sports also are decreasing their athletics workforce concentrations, which impacts the job market place. Another news director explained, "[Sporting activities on newscasts] is dying." “We went from two complete-time sportsmen to 1 comprehensive-time, a single in command of the information three days every week, and it absolutely was a fight to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to master new methods. No longer can sportscasters give attention to scoring. They have got for making the presentation extra engaging for regular followers. This can be also critical for journalism schools across the country, which have to document what stations want inside the athletics sector and update their education curricula.

Will these improvements do the job or persist? Sporting activities journalist Chuck Finder (2002) commented over the change in KDKA, “Let’s reserve final judgment until September, when the Steelers, college, and highschool soccer seasons start off in earnest. Then the station might be . There may be an mistake in clock management.”

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